Wingman opens second franchise location in Toms River

Wingman opened its second franchise location in Toms River, New Jersey, led by franchise owner Christopher McGurk. The launch brings the company to three corporate offices and two franchise locations as it expands its marketing services footprint across the state. Why it matters: - Wingman’s Toms River launch expands the company’s New Jersey footprint at a time when small businesses are looking for bundled marketing support. - The franchise model is designed to let owners run a service business with less overhead while Wingman handles execution. - The opening adds another local option for website design, social media, SEO, branding, print and promotional products. What happened: - Wingman opened its second franchise location in Toms River, New Jersey. - Christopher McGurk will lead the new office as franchise owner. - The company now operates three corporate offices and two franchise locations. - Wingman positions the expansion as part of its broader growth across New Jersey. The details: - Wingman offers website design and development, social media management, SEO, branding, print and promotional products. - The franchise model gives owners flexibility and scalability, supported by Wingman HQ. - Tom Mirabella, Wingman CEO, said the company built a model that lets franchise owners focus on relationships while Wingman handles execution. - Mirabella said McGurk is motivated, community-focused and ready to make an impact. - McGurk said he wants to work with business owners in Toms River and nearby areas to help them grow. - Wingman says its mission is to bring high-level marketing services to local businesses while creating franchise opportunities for entrepreneurs. Between the lines: - The opening shows Wingman leaning into a hybrid growth strategy: more local offices for customers and more franchise seats for operators. - The pitch is centered on service bundling, which can appeal to small businesses that want one provider for multiple marketing needs. - The company is also framing the franchise as a lower-overhead path for entrepreneurs entering a service business. What’s next: - Wingman is likely to keep using its franchise model to add more regional locations. - McGurk will begin building relationships with businesses in Toms River and the surrounding area. - Wingman says its focus remains on helping businesses succeed while creating opportunities for entrepreneurs to thrive. - More information is available at Wingman’s website and franchise opportunities page .